|SEARCH ENGINE OPTIMIZATION
Q - How will
Search Engine Optimization help me?
- You might have a great looking web site,
but what use is that if you get no visitors? It
is important to ensure that all your important
pages contain good quality text that can be read
by search engines spiders. Targeted strong SEO
quality content is an extremely important part
of your search engine marketing strategy. Search
engine optimization gives your business the ability
to compete effectively in your online marketing.
The ability of a search engine
spider to find, analyze and rank your web site
is based around a number of factors. Popular web
or Flash can hide your content from the search
engines and this can seriously affect your SEARCH
ENGINE RANKINGS. Technologies such as Active Server
Pages (ASP), Java Server Pages (JSP), and elements
contained within frames, can also result in poor
session variables, and non-standard-compliant
HTML can also reduce your search engine positioning.
Q - Can automated Search
Engine Optimization Software help?
- Despite what you might read on some so-called
"expert" web site, there are no software
products available that can automate the search
engine optimization process. Automated search
engine submission alone is not an effective search
engine optimization strategy, but a misguided
and pointless exercise. Search engines will find
your site naturally through the links pointing
to it so there is no need to constantly resubmit
your site to ensure that it is spidered. However,
the search engine optimization process will allow
your site to compete better than all the other
sites in your field that are indexed by search
Q - What is Link Popularity?
A -The theory
goes something like this: This search engine Powers
which exist have decided that if other sites are
linking to your site, it must be a winner; therefore,
it deserves a boost in rankings (when all else
is equal). If you think about it, this makes a
lot of sense. People link to good sites, not bad
Q - Is Link
- Yes. Search engines have a hard job when
it comes to providing your search results. They
attempt to give you the best and most relevant
links that are contained in their database. The
problem that the search engines have is how to
decide which web sites are best, which they basically
do by contrasting relevancy with popularity. To
determine relevancy they look at a number of factors,
such as your title tag. To determine the popularity
of your web site they look at how many links point
to you. Most search engines work on the assumption
that the more links a web site has pointing towards
it, the better it must be. A link pointing towards
you can be seen as a vote in favor of your web
Q - What is "Natural"
or "Organic" Search Engine Optimization
- "Organic" or "Natural"
search engine optimization (SEO) is accomplished
by optimizing your web pages and by increasing
your "link popularity" by acquiring
or paying for links that point to your web site.
This gives you high rankings at the Search Engines
for your chosen keyword search terms.
Q - Does Computer Trekkies
provide "Natural" or "Organic Search
Engine Optimization (SEO) services?
- Yes. Natural search engine optimization
typically gives you a much higher return on investment
that pay per click. This is true for two main
- More web searchers click
the natural search engine results versus the
pay per click ads, so you'll get much more
traffic for less.
- One of the biggest factors
to improving your rankings with natural search
engine optimization is by boosting your "Link
Popularity" by acquiring or paying for
links that point to your web site. These links
give you lasting results by giving you top
rankings and traffic from the search engines.
Plus, the links themselves will provide a
significant boost in long term traffic
Q - I want Computer Trekkies
to provide me with Search Engine Optimization
services. How do I proceed further?
- Simply fill out our "Free Quote
Request Form" or call our web site experts